- Market power — Rights — Internet — Mobile telephony — Technology
This chapter analyses six themes from business literature regarding the strategic implications of Big Data. It also addresses the rise of data-driven business models, examining why companies invest heavily to develop apps to access data as well as to maintain, index, and analyse the increasing volume of data. It then responds to two claims that downplay Big Data’s significance in competition policy. The first claim is that data is ubiquitous, low cost, and widely available; second is that data is non-rivalrous, and therefore collecting a particular piece of data does not prevent others from collecting the same data by similar or other means. This claim conflates two distinct concepts: it conflates data’s functionality with its value and it conflates non-rival, non-subtractable goods with non-excludable goods. To illustrate data’s competitive significance, the chapter reviews a lawsuit over the Twitter ‘firehose’.