- Barriers to entry — Market power — Rights — Internet — Technology — National merger control
This chapter analyses the significant procompetitive efficiencies that emerge from data-driven mergers. As companies undertake data-driven business strategies, one might expect them to raise data-driven efficiencies. Big Data and data-driven network effects can be characterized as entry barriers or efficiencies. An enforcement agency may characterize the need to continually update a significant volume and variety of data as an entry barrier. The merging parties on the other hand may characterize the combining of the volume and variety of their data, and the increase in the velocity in processing data as a procompetitive efficiency, enabling them to deliver value to consumers, such as better quality products. The chapter evaluates several potential data-driven efficiencies, using the three criteria employed in the US and EU, namely whether the efficiencies benefit consumers, are merger-specific, and are verifiable.